A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers look for ways to make money from their content being used to train AI systems.
Meta, Microsoft and Amazon all signed licensing deals with publishers in the last six months.
Digiday tracked all the major AI content licensing deals between tech companies and publishers as a wrap in 2024. We’re doing it again for 2025. These agreements typically allow tech companies to use publishers’ content to train large language models (often including paywalled content). In exchange, publishers get attribution for their content surfaced in AI chatbots or search platforms, as well as access to technology that publishers can use to build AI-powered products and features.
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