Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test. 

Digiday has learned that the group’s top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group’s approach to next year’s slate of new business pitches. The cadre is said to include Omnicom Media CEO Florian Adamski, chief client officer Jacki Kelley, chief client experience officer Andrea Lennon and chief growth and solutions officer George Manas.

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TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.

The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the process through “missions” to encourage and motivate sellers to sell – and sellers find out what they are once they sign up.

As part of the perk, new joiners can enjoy:

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