Affiliate Idea Factory

The 2026 Cannes Lions Festival of Creativity coincided with a “red weather warning” to note dangerously high temperatures across much of continental Europe, a climatic phenomenon that reflects the pace of competition as the ad industry meets at its annual flagship gathering.

Of course, it wouldn’t be a trade show without a host of announcements from some of the industry’s leading lights, and since you’re most likely busy, Digiday decided to offer you a quick rundown of those most pertinent to the ad tech beat.

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Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. 

Through a new “Forbes Creator” banner, the publisher is using TikTok, Instagram and events to push out video-led coverage fronted by a small group of creators, rather than just staff reporters. 

The publisher is working with six creators — including TikTok star turned venture capitalist Griffin Johnson — on bespoke deals that mix a talent fee with a share of the revenue their content brings in, with who owns the IP changing by project. It’s a flexible, case-by-case payment model rather than a fixed rate card, and execs are still in test-and-learn mode on what delivers a return for both Forbes and the talent.  

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