As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet.

DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees with regular AI trainings and Claude accounts and revamping how the company hires to be less dependent on agencies.

Digiday recently caught up with Ryan Meegan, co-founder and CMO at DUDE Wipes, to understand the company’s AI strategy, found efficiencies and next steps.

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Why streaming sponsorships are the most efficient buy in TV

Sam Joachim, senior director, client services, Tatari

Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the plan. In theory, it feels like a brand awareness play for companies with big budgets to spare.

The data says something different. 

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