Yahoo DSP is launching an ‘agent network’

As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes.

Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters: audience targeting, campaign activation, creative, and measurement workflows.

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‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world

All of this marks the latest attempt by a major ad-tech platform to define its role in the emerging agentic advertising ecosystem, with the launch representing a key part of the DSP’s messaging at next week’s Cannes Lions Festival of Creativity.

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How USA Today Co. is trying to beat AI Overviews on World Cup news

In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics coverage, it’s rolling out the same strategy for this summer’s FIFA World Cup 2026.

The race to win Google search now starts before AI can get there. USA Today Co. is pre-writing articles — with the help of AI to pull related content from its archive — so it can be ready with breaking news stories the moment they happen.

“We’re trying not to be as reliant on SEO strategy. Pre-writes are huge… We do brainstorm sessions on anticipatory content, and try to pre-write as much as we can, and then time it for as soon as something happens,” said Alicia DelGallo, USA Today Sports editorial director. “Because by the time everyone else or Google search trends spike, and then Google’s like, ‘This is worth an AI Overview,’ we already had it. We got the spike on the way up instead of the way down.”

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