Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

  • Fox + Roku
  • Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more

Fox + Roku

Well, that’s one way to modernize an advertising business.

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OpenAI moves to automate ad creative

OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative.

Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while the platform supports ad delivery. But now, OpenAI is going one step further in the process, by helping advertisers automate the mass production of creative, according to an updated section of its Ad Tools Term Document. 

“OpenAI may make available AI-powered Creative Tools that allow you to generate, modify, transform, optimize, localize, or translate advertising creatives using Ad Materials,” the updated policy said.

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