Future of TV Briefing: Every major streaming subscription price increase since 2019

This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.

  • Price check
  • NFL’s next rights deals, YouTube’s questionable co-viewing metric and more

Price check

Stream-flation is real. For the past several years, major streaming services have increased their subscription prices like clockwork. Or like cable TV providers.

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Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome

In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux.

And it’s within this context that Google – the entity which is concurrently the the largest provider of AIOs, ad tech offerings, and the industry’s most popularly used web browser (Chrome) – has made its latest announcement.

Google today announced new ad detection tools within its Chrome User Experience Report, or “CrUX,” geared towards helping paid-for media teams, both on the buy- and sell-side of the industry, better assess audiences’ ad-load experiences. “We’ve all encountered overwhelming ad experiences on the web,” reads a blog post, marking the launch, which expands on metrics already available within CrUX – see below. 

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