Taboola expands DeeperDive into an ad network for AI apps and agents

Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants.

The move will let third-party AI platforms plug into Taboola’s performance advertising base, serving native ads inside conversational interfaces. The pitch here is that these are high-intent environments, similar to classic search ad formats.

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The new offering extends the same monetization stack Taboola uses to fund DeeperDive, its AI “answer engine” embedded across major publishers, to external AI players. Generative AI companies will be able to insert sponsored recommendations directly into AI-generated responses, with Taboola handling ad sourcing, targeting, and billing.

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How CMOs can make the case for creative investment

Ilaria Pasquinelli, Chief Marketing Officer, LIONS

Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims. 

Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025 and found a correlation between creativity and growth. The companies, which ranged from automakers like Volkswagen to streaming services like Netflix, had a 2.7% rise in profitability and 4.7% growth in market capitalization in the year following a Cannes Lions award win, according to the study.

By outperforming market averages, the brands proved that investing in creative marketing directly translates into improved business performance. But, if that is the case, why is creativity still missing from the boardroom agenda?

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