OpenAI’s next ChatGPT ad format: click to chat, not to site

OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab.

The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad click into a conversation with an AI agent rather than sending users to their websites.

The format, which Digiday has viewed via video and verified, allows advertisers to attach a branded business agent to an ad. When a user clicks the ad’s call-to-action button, which will be a message such as “Chat to us”, they are taken to a branded chat within ChatGPT, where they can interact with the brand’s AI agent.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Media Buying Briefing: How Publicis keeps winning clients without pitches 

PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major media client without having to participate in a competitive review.

A week after the PepsiCo raid, luxury conglomerate LVMH appointed the company to run its media investments in Asia-Pacific and assigned it the Tiffany account in the U.S. In April, Publicis was appointed by Microsoft, while it picked up a big slice of Paramount’s business last June, also without formal reviews.

The no-pitch wins aren’t limited to media; in 2024, Publicis creative shop Leo Burnett won B&Q without a pitch.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More