Podcasts are no longer the territory of audiophiles. As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.
Amid the shift, many podcasters with audiences on YouTube are upping their game with visual content to capture and sustain attention as more fans tune in through connected TVs.
Podcaster Tara Suwinyattichaiporn is among them. Last year, 14 percent of Suwinyattichaiporn’s 46,000 YouTube subscribers tuned into her Luvbites Podcast via connected TVs, with 69.7 percent watching via mobile, 9 percent via personal computers and 6.7 percent through tablets. In April 2025, Suwinyattichaiporn’s TV viewership percentage jumped to 23.5 percent on YouTube’s CTV app — a nearly 10 percent year-over-year increase — while her mobile viewership percentage plummeted to 56 percent.
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