This story was originally published on sister site, Modern Retail.
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
In recent months, a flood of retailers have launched alcohol rebate programs, including Circle K, 7-Eleven, Speedway, Chevron/Texaco ExtraMile, Giant Eagle and EG America. Many, if not all, of such announcements have been through partnerships with the retail technology company Swiftly. The company develops digital platforms for grocers, convenience stores and wholesale suppliers.
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