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Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20.
The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar. Between panels, late-night cocktails and endless networking, Cannes can get overwhelming.
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