Overview
Affiliate marketers are constantly seeking untapped traffic sources that can reach new audiences and increase their ROI. Rumble Advertising Center (RAC) offers an alternative self-serve ad platform to Meta and Google that has the potential to accomplish both through a unique userbase and lower CPMs.
With a vast array of traffic platforms available, deciding where to invest your money for testing campaigns can be overwhelming. This is especially true if you’re working with a limited budget.
While campaign performance remains the ultimate measure of a platform’s value, this can only be truly assessed through hands-on experience and actual ad spend. However, equally important is the platform itself: its user interface, features, ad formats, and audience targeting capabilities, all of which play a key role in driving results.
Our team demoed the RAC’s dashboard and features to help you better grasp what the platform offers so you can evaluate whether it’s right for you. We’ll be focusing on:
- Main Dashboard
- Campaign Creation
- Ad Formats
- Bidding and Spend
- Targeting
- Creative Library
- Tracking and Analytics
- Payment Methods
From there, we’ll also provide you with some insight into what types of campaigns, creative and targeting are likely to convert best with RAC’s traffic.
What is Rumble?
Before we talk about Rumble Advertising Center, we first need to discuss Rumble itself, also known as Rumble.com.
Rumble is an online video-sharing platform that’s currently seeing significant year-over-year growth. In Q1 2025, they reported a 34% increase in revenue in addition to reaching just under 60 million monthly active users.
The YouTube alternative is especially popular among audiences seeking conservative-leaning content and less moderation. This has created a highly engaged user base, particularly in the U.S., Canada, and in parts of Europe.
What is Rumble Advertising Center?
The Rumble Advertising Center (RAC) is simply the advertising platform that you can use to advertise campaigns on the Rumble platform as well as its growing network of other site placements. It allows you purchase and deploy ads in the form of:
- In-video pre-rolls (like YouTube)
- Display banners
- Native ads
- Product placement
- In-app ads across partner apps
RAC’s pricing model is CPM-based (cost per 1000 impressions), meaning you pay for how many times your ad is seen rather than when it’s clicked on or any other action.
What makes it an attractive traffic platform is the potential to target a specific, engaged audience while having less competition than some larger ad networks. In theory, this would also translate to reduced CPMs.
Whether it’s a fit for you based on the types of campaigns you’re promoting and the type of traffic they permit is something we hope to answer for you in this post.
Rumble Advertising Center (RAC) Platform Walkthrough
This walkthrough is going to take you through each step of creating a campaign on RAC as well as exploring its notable features. You’re going to see exactly what you would see if you signed up as an advertiser on the platform.
Dashboard Overview
Upon logging into RAC, you’ll be presented with key info and analytics such as your spend, impressions and conversions.
Aesthetically, the dashboard is clean and simple. It keeps the focus on the important numbers that you’ll be looking for if you were to start purchasing traffic.
In the top right corner you’ll see the amount you currently have in your wallet while being able to quickly fund it when you need to. You’ll also be able to contact support in a single click, keep an eye on platform news and sign up for bonus content like free webinars.
Overall, the dashboard functions great and is what you should expect from a modern self-serve ad platform dashboard.
Campaign Creation
Ad Formats
To create your first campaign, you click on the ‘Advertisers’ heading in the top left and then select the ‘New Campaign’ option.
Creating a campaign on RAC is a fairly intuitive process.
You’ll start out by choosing between an image or a video ad, and then selecting your ad type from the four available options. Rumble provides you with estimated daily impressions of each format based on the last seven days’ performance.
What’s nice here is you can cross-reference these formats with the specific placements that RAC offers by opening the “White/Black Lists” section in the Dashboard. This allows you to know which format to select depending on which websites interest you.
Bidding and Spend
Next, you’ll input your bidding and spending info including your desired CPM, daily budgets and total spend.
The two bidding options available are Flat Rate or Smart Bid
Flat Rate will stay true to your CPM bid, ensuring you pay that amount for every 1000 Impressions. Smart Bid is more dynamic, as it will also catch relevant impressions that cost below that amount you set. Essentially the CPM amount you set will be the max you’re willing to pay, rather than exactly what you want to pay. You can also determine whether you want your budget to be spent evenly over each day, or condensed into a specific block.
Enabling ‘Spread Daily Budget’ will do the former and disabling it will allow you to select specific times during the day to deploy your ad.
This can be a helpful feature if you’re promoting a campaign where you think its audience that is online during specific hours.
A Frequency Cap setting that allows you to determine how often a user sees your ad rounds out the settings in this first section.
This portion of their campaign creation is straight-forward and offers a few unique and helpful features.
Targeting
Once you’ve determined your ad type, bidding and spend, you’ll be tasked with setting your targeting parameters.
You’ll first determine which sources you want your ad to appear on or to not appear on. You can do this by applying a white/black list which will filter specific site placements.
The next set of targeting features are useful, but they only apply if you’re promoting your campaign exclusively on the Rumble video-sharing platform.
The Keywords feature allows you to target exact character match keywords on Rumble video titles. Promoting a travel campaign? You can ensure your ad is only deployed on videos that have relevant keywords in the title, such as “travel” or “flight”.
You can also target individual channels on Rumble.com with the Channels feature.
We mentioned earlier how one of RAC’s biggest selling points is the ability to hone in on a audience that’s more difficult to find through other ad platforms. This feature allows you to get creative by targeting the followings of specific channels and influencers. Just expect to pay higher CPMs if you’re targeting some of the larger channels on Rumble.
The Demographics targeting is a new feature for 2025 and only pertains to logged in users of Rumble. It lets you target users based on age ranges like 18-24 or 65 and over which can be helpful if you’re promoting age-specific campaigns like something education related.
Beyond that you have some standard targeting options that are available on all of RAC’s publisher sources including Countries, Regions, ZIP Codes, Phone Carriers, Languages, Devices and Operating Systems.
Creatives Library
The Creatives Library allows you to upload various types of creative including images and videos to use in your campaign promotion.
RAC’s approach to creatives might be its biggest differentiator between it and similar ad platforms.
A member from their team reviews and either approves or rejects every uploaded creative. This can be a breath of fresh air if you’ve been frustrated in the past by Meta or Google’s more automated processes.
You can also monitor the approval of everything you upload. If your creative is rejected, you’ll see a notification that also allows you to contact their human helpdesk team. This allows you to have immediate and direct communication with a support member so you can be made aware of why the creative was rejected and what you can do to ensure it’s approved.
Tracking and Analytics
RAC tracks all of your conversions through global pixel tracking.
It’s worth noting that the action you choose to track in the Conversion Tracking section (i.e., view, click, etc.) doesn’t change how the action is served, it’s just for organizing your pixel tracking for analytical purposes after the fact.
RAC’s Statistics section provides you with abundant insight into your campaign performance.
You can cross-reference a large amount of lead data ranging from specific hours of the day to the devices and operating systems of the users who generated a lead. You can also easily monitor the performance of your creatives to see which is performing best and with which demographics.
Payment Methods
Funding your campaigns is as simple as connecting a credit card and depositing money into your RAC wallet. All of your campaign spend will then pull from that wallet amount. You can also set up automatic payment parameters like balance thresholds and set maximum deposits during a selected time frame. Wire transfer options are also available.
Affiliate Campaign Tips
Now that you’ve seen what the platform offers, it’s important you also know what demographics you can expect to target and what campaigns are likely to convert best. Thankfully, Rumble is pretty transparent about what works best on their platform as well as the demographics of their audience.
Audience and Targeting
A large portion of Rumble’s audience is composed of an older, male demographic, with two thirds of its users being men and 28% of them being 65 or over. Some other demographics include:
- 71%+ are United States residents
- Typically higher income earners
- Either work full-time or are retired
- Only 32% have a child in the household
This is an audience that engages (often deeply) with relevant content. That behavior translates to above-average CTRs and can lead to strong opt-in rates on lead gen funnels.
Campaign Verticals
The key with an audience like this is native-looking creatives with strong hooks. Think less “polished agency ad” and more “YouTube personality endorsement.”
These demographics align well If you’re promoting MaxBounty campaigns in verticals like health, finance, insurance and ecommerce.
Remember that you’re promoting products or services to a passionate audience who have some wisdom under their belt. Use that to your advantage to get creative and create engagement.
Here’s some examples of more specific sub-verticals that are likely to convert:
- Men’s health/supplements: A great fit for pre-roll video ads
- Credit repair/loan offers: Try banner ads with direct-to-lead-gen landing pages.
- Survival gear and prepper offers: Perfect match for Rumble’s core demo.
- Political/activism merch: High engagement and typically solid EPCs.
If you need other ideas, we also suggest browsing Rumble.com yourself and seeing what type of content is most popular on the platform. This can help you “reverse engineer” a campaign or niche that is likely to find an audience.
Final Thoughts
RAC is an attractive traffic platform due to its feature-rich dashboard and the potential for cost-effective impressions from an audience that’s difficult to reach.
For MaxBounty affiliates in competitive verticals, especially if you’re already seeing fatigue on the larger ad networks, Rumble might breathe some fresh air into your campaigns.
The platform is still growing, which at the moment means less competition, lower CPMs, and a little more room to experiment. In affiliate marketing, those three ingredients can be a recipe for campaigns that scale well and increase your return on ad spend. edients can be a recipe for campaigns that scale well and increase your return on ad spend.
The post Rumble Advertising Center: Platform Walkthrough and Targeting Tips appeared first on MaxBounty+.