This article was first published by Digiday sibling, Modern Retail.
As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer.
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of bigger sales periods like the back-to-school season and Black Friday. And this summer, it’s an especially critical time for companies to fine-tune their strategies while grappling with declining consumer confidence.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.