The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be.
On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the balance sheet.
“The complexity of the global advertising market is not a weakness for The Trade Desk,” CEO Jeff Green told investors on the company’s latest earnings call. “It is a moat.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.