Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. That’s why it’s good to talk with peers.
Media buyers attending Digiday’s Programmatic Marketing Summit last month expressed a desire to evaluate their DSP partnerships and explore opportunities to shift more spend to more favorable, i.e., transparent, platforms that better align with client needs.
Many wanted to explore the impact of trends, such as the rise of Amazon’s DSP on the ad tech market (particularly its potential to undercut market leaders, including The Trade Desk and Google’s DV 360), so fervently that a virtual follow-up session was called for.
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