Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom.
In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm bells are ringing.
“It’s going to be really tricky for brands to play in this new space,” said Daniel Moreno, a senior SEO and GEO consultant at Dept U.K.
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