USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising.
According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships, and licensing revenue — grew 125.6% year-over-year to $33.75 million in the first quarter.
While the company did not break out what percentage of this revenue was from AI licensing deals, USA Today Co. CEO and chairman Mike Reed said in the earnings call on Thursday that these deals had a “notable impact” on the company’s first quarter revenue.
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