This story was originally published by sister site, Modern Retail.
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
On Wednesday, Instacart announced the launch of Cart Assistant, a white-label assistant that retailers can implement on their own websites and apps. This is the latest addition to Instacart’s suite of enterprise services for retailers, further democratizing access to the kind of technology that larger retailers build in-house. Instacart also powers retailers’ e-commerce marketplaces, advertising businesses and in-store technology such as digital price labels and smart carts.
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