TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch.
This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is responsible for translating TikTok’s creative into formats that work across out-of-home screens.
“When agencies or brands are creating really compelling campaigns on platform, they are vertical. We need great partners to be able to reformat and reimagine these TikTok ads for screens of all different shapes and sizes,” said TikTok’s global head of media and licensing partnerships, Dan Page, adding that the platform only works with a “handful” of partners for “out-of-phone” — TikTok’s play on out-of-home.
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