StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last.
The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at launch, started with a closed beta of double-digit clients before deciding the product was ready to scale.
“We ran a pilot just to make sure everything worked well, and that has been going well,” said Yang Han, co-founder and CTO. “So we’re actually releasing it wide this week — it’s broadly open on our platform for all our customers.”
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