MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy.
A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s job board for senior business operations, brand partnerships. Though the listing has since been taken down, the details suggested Beast Industries is looking to build out its own performance media infrastructure within its walls, and shift its partnerships away from traditional influencer marketing.
The listing mentioned that the company is building a “global creator platform” that will be a “groundbreaking AI-driven intelligence engine poised to transform the creator economy,” and sought an “ad tech trailblazer.”
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