This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
- In graphic detail
- Fox’s upfront haul, Instagram’s CTV app and more
In graphic detail
Streaming is on the verge of becoming primarily an ad-supported medium for audiences. That’s great for advertisers once wary of ad-free services dominating the market and diverting people’s attentions away from brands’ campaigns. And while streaming viewers are largely tolerant of ads, advertisers are at risk of testing that tolerance given how they are choosing to run ads across streaming and social video platforms.
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