This story was first published by Digiday sibling ModernRetail
In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website.
Restart.run launched in December 2024 by gaming strategy and content marketing agency Moonrock. It prominently disclosed that it was created using funding from Walmart, with the initial tagline of “independent gaming news powered by Walmart,” according to worker-owned gaming news site Aftermath. Restart would cover launches of new games and publish reviews and previews of new or recent releases.
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