The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on Wall Street speaking for themselves.
The chart below demonstrates the stark disconnect after the recent Q2 disclosures, even for the cohort’s traditionally talismanic names.
AppLovin reported 53% year-over-year revenue growth and promptly lost almost one-fifth of its market value after its August 5 report. Meanwhile, The Trade Desk grew just 3% and fell 22% after its Q2 disclosure.
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