This story was originally published on sister site Modern Retail.
Instacart is focused on value and affordability to unlock its next phase of growth.
Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s strategy to break down the cost barriers holding consumers back from purchasing weekly grocery hauls online. In working more closely with retailers on strategy, Instacart wants to shed its reputation as just a delivery app and position itself more as a full-stack operating system for grocery.
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