Related Insights
It’s Fall 2026, i.e., the peak of the annual ad industry events cycle, when the term “AI…” will, predictably, echo from conference centers across the U.S., Western Europe, and further afield.
In the early days of the AI era, most on-stage pitches centered on innovation and efficiency, but as the latter has given way to mounting job losses in adland and a resulting drop in standards, a weariness has crept in.
Amid these dynamics, marketers and their advertising teams are seeking to implement new standards and build a talent base fit for the challenges of the contemporary era.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.