Google’s latest publisher carrot? AI visibility.
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
The opt-out is a Search Console control that lets publishers exclude their content from Google’s AI features. The control follows the CMA’s first conduct requirement on Google, imposed over the summer. While the ruling was U.K.-only, Google opened it to sites worldwide on August 31. Page-level grounding controls are due by March 3, 2027.
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