Some of the largest AI tech companies — including Anthropic, Google, Microsoft and OpenAI — have agreed to support a new mechanism that lets publishers opt out of having their content used to train AI models, in just a few lines of text.
The proposed standard, called a “policy token” for AI training, comes as publishers seek more control over how tech companies scrape and use their content. They’ve tried blocking AI bots, pursuing legal action and negotiating licensing deals.
At first glance, this AI training policy token appears to offer a straightforward fix. In reality, it highlights why the problem is so complicated.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.