Today’s mobile users are searching, streaming, scrolling and shopping in bursts as they go about their day. According to RealityMine, the average smartphone user interacts with around 18 different apps per day, racking up to 200 app sessions daily.¹ In each of those moments, attention is won second by second — and lost just as quickly.
Capturing value in those seconds is remarkably difficult. When audience acquisition is expensive, and engagement is just as hard to earn, app studios cannot afford ad experiences that cause churn.
The real cost of a disruptive ad
In-app ads are a core part of the overall app experience, yet monetization and user retention are still too often treated as competing priorities. The assumption is that earning more revenue requires heavier ad loads, which damages the user experience, while protecting that experience means leaving money on the table.
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