TwitchCon remains a draw for brands and streaming companies, but some creators say the cost, safety concerns and uncertain payoff have made the annual convention harder to justify.
Ahead of TwitchCon 2026’s kick off this weekend in San Diego, allegations spread on X that Twitch was giving away tickets, and that ticket counts for Twitch Partners, the top-performing, monetized creators, were the lowest they’d been in years. Though Twitch wouldn’t outright say attendance was down, a spokesperson told Digiday that “events have changed a lot in the past few years,” after the post-COVID “crazy high demand.” They confirmed the company was giving away tickets through their Ambassador program, which it has done in previous years.
Digiday spoke with six creators and two brands showing up at the convention about what this might signal for the streaming platform’s biggest annual event and the state of the streaming creator economy.
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