There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons.
Publicis’ acquisition brings to an end a years-long search for an exit by LiveRamp’s leadership team — separate sources recently supported Digiday’s earlier reporting that it held similar talks with credit bureau Experian in 2023 — and is already reshaping how media agencies think about control, interoperability, and the economics of programmatic advertising.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.