Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that.
Increasingly, though, there’s a theory that many in this cohort will go private, with some of the industry’s sharpest minds sharing their insights on how that will play out. Below is an excavation of some of the best takes.
The catalyst was Nielsen’s agreement to acquire DoubleVerify for $2.15 billion, making it the latest publicly listed ad tech company to leave Wall Street following similar moves involving Integral Ad Science and LiveRamp.
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