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If you’re reading this, there’s a high likelihood that you’re filing expense claims and sending follow-up messages, hoping to make good on verbal commitments made during rosé-fuled discussions at Cannes Lions Festival of Creativity last week. Hence, I’ll make this one relatively quick.
Amid the glamor of star-studded panels and yacht parties aplenty – not to mention a hail of ad tech announcements – last week, Walmart’s acquisition of self-serve CTV platform Vibe.co stood out.
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