Category: Affiliate Marketing Tips

Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’

Q1 advertising recap

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.

While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.”

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Publishers test new TikTok feature that adds links to organic videos

TikTok is testing a way for publishers to attach links to organic videos, according to three publishers.

The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites.

However, it remains to be seen how much traffic TikTok can actually drive for publishers. TikTok declined to comment on the the feature or its ongoing test.

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