Q1 advertising recap
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.”
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