Category: Affiliate Marketing Tips

Google has officially started deprecating the third-party cookie from its Chrome browser, starting with 1% of its audience this month. And by doing so, it’s enabling advertising and media folks to start playing around with the Privacy Sandbox in a browser unencumbered by third-party cookies in the hopes that it will be a suitable replacement for 1-1 tracking that they’ve become accustomed to.

The Privacy Sandbox is composed of dozens of proposals that are meant to be tested and debated amongst the stakeholders within the digital advertising ecosystem, and only after scaled adoption do they become “web standards,” according to Google’s Privacy Sandbox explainer. But not all of the proposals are worth the time and effort of experimentation, according to publishers.

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Between CES in Las Vegas last week and the World Economic Forum (WEF) in Davos, Switzerland, this week, publishers’ events and sales teams have had a busy start to 2024, arguably even more so than last year.

CES provided an important opportunity for face-to-face time with brand marketers and agency execs to try and secure advertising dollars for the back half of the year. But WEF is the place for publishers’ events teams to showcase their ability to convene top brass, and it appears that advertisers are more willing than last year to pay to share that space. 

Bloomberg decided to go much bigger at WEF this year by bringing its Bloomberg House franchise to Davos. Having hosted iterations of the House franchise at SXSW and Cannes Lions in previous years, the expansion to WEF gives the company a space to hold four days’ worth of editorial programming as well as curated networking spaces and party venues, said head of Bloomberg Live Jessica Webber. This is the first time Bloomberg House will be at Davos.

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