Between CES in Las Vegas last week and the World Economic Forum (WEF) in Davos, Switzerland, this week, publishers’ events and sales teams have had a busy start to 2024, arguably even more so than last year.
CES provided an important opportunity for face-to-face time with brand marketers and agency execs to try and secure advertising dollars for the back half of the year. But WEF is the place for publishers’ events teams to showcase their ability to convene top brass, and it appears that advertisers are more willing than last year to pay to share that space.
Bloomberg decided to go much bigger at WEF this year by bringing its Bloomberg House franchise to Davos. Having hosted iterations of the House franchise at SXSW and Cannes Lions in previous years, the expansion to WEF gives the company a space to hold four days’ worth of editorial programming as well as curated networking spaces and party venues, said head of Bloomberg Live Jessica Webber. This is the first time Bloomberg House will be at Davos.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.