Category: Affiliate Marketing Tips

Since the birth of OpenAI’s ChatGPT, publishers have expressed concerns that the generative AI chatbot’s ability to give information without citing sources could lead to a decline in the referral traffic publishers get from search results.

One of the things publishers still had going for them to reduce the chatbot’s impact on their traffic was publishing real time information and breaking news as ChatGPT could only access data up until September 2021. Until now.

OpenAI announced last week that the chatbot can now access content on the internet in real time. While the feature is only available to paying ChatGPT users for now, OpenAI said in a post on X that the feature will “expand to all users soon.”

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A number of publishers — including Bloomberg and The New York Times — were quick to block OpenAI’s web crawler from accessing their sites, to protect their content from getting scraped and used to feed the artificial intelligence tech company’s large language models (LLMs). But whether this tactic is actually effective is debatable, according to conversations with five publishing executives.

“It’s a symbolic gesture,” said a senior tech executive at a media company, who requested anonymity to speak freely.

In August, OpenAI announced that publishers can now block its GPTBot web crawler from accessing their web pages’ content. Since then, 26 of the 100 most-visited sites (and 242 of the top 1,000 sites) have done so, according to Originality AI.

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