Category: Affiliate Marketing Tips

This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of manual tasks and the time it takes to respond to RFPs and reach out to prospective clients.

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Generative AI has come for publishers’ editorial teams in full force, sparking innovation at its best and misinformation, criticism and legal concerns at its worst. 

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The newest iteration of AI appears to be here to stay, and as access and applications to generative platforms and chatbots are democratized, publishers and advertisers are seeking ways to embrace the technology strategically.

While there are certainly concerns about biases AI can introduce to the outputs it creates and how to use generative tools ethically and responsibly, there are already many different ways publishers and advertisers are using them to their advantage.  

Learning the capabilities of these technologies, successful advertisers and publishers are bolstering their campaigns and strategies to increase revenue, audience engagement and more. 

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