Category: Affiliate Marketing Tips

This week’s Media Briefing recaps the major events from summer 2023 and how those trends are bound to impact the back half of the year. 

Summer recap

Cyberattacks on media companies increase 

CNN has a new CEO, new activity on BuzzFeed News’ homepage and more 

How publishers spent their summer

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. As autumn approaches, all that excitement is bound to bubble over into the back half of the year.

It seemed like a good time to catalog the major events from summer 2023 – from the introduction of generative AI in newsrooms to Twitter being rebranded to X – and draw some throughlines about what it all added up to. 

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Publishers including The Marshall Project and The Markup shared how reporters are using generative artificial intelligence in their newsrooms in their reporting processes — after some failed tests.

The presentations were held at this year’s Online News Association four-day conference, which took place in Philadelphia from Aug. 23-26. The event had more than half a dozen sessions dedicated to the emerging technology.

Andrew Rodriguez Calderón, a computational journalist at The Marshall Project, and Mark Hansen, a professor at the Columbia School of Journalism, outlined ways they experimented with ChatGPT for journalism — and how they had to tweak their prompts to get what they wanted from OpenAI’s generative AI chatbot tool.

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