Publishers began closing loopholes that allowed people to bypass their paywalls with fervor back in 2019, but it’s still a challenge for publishers to measure and block people who are finding those gaps.
A local publishing exec, who requested anonymity to speak freely, said the percentage of their readers bypassing their paywall is “low,” but it wasn’t “a reliable number.”
“We’ve never had really good data about that,” said Michael Silberman, svp of strategy at paywall platform Piano. [Editor’s note: Piano is a contracted vendor with Digiday.]
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