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Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers.
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping their clients. But 2024’s festival ushers in the feeling that influencers and creators — or at least the agencies that serve and support this increasingly important form of marketing — will capture more attention on the many stages and behind closed doors.
In fact, Cannes could prove to be when acquisition discussions take place and a new era of consolidation happens in the space.
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