This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping many from finally walking away.
- Why most publishers won’t break up with Google
- Bloomberg explores going public, People Inc. looking to sell Daily Beast, and more.
Why most publishers won’t break up with Google
At a lunch meeting in midtown last week, a media exec told me if it was up to them, of course they would break up with Google tomorrow and shut off its access to the content Google now uses to answer questions itself, rather than sending readers to find the answer on the publisher’s site. It would be, as they put it, a way to protect their content and stick it to the big guy — one that would fill them and others in their position with a sense of power in an ecosystem in which many feel powerless.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.