Category: Affiliate Marketing Tips

Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Briefing, normally available exclusively to paying subscribers.

‘Catch that lightning in a bottle’

On Monday, droves of media and marketing leaders will descend on the Croisette in Cannes, France, for The Cannes Lions International Festival of Creativity – more colloquially known as Cannes – for a week full of wheelin’ and dealin’. 

And this year, media companies are sending more of their sales folk than in years prior as the lure of face-to-face time with prospective advertisers and clients becomes all the more enticing. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Publishers might finally be able to catch a break if TikTok’s got anything to do with it. The entertainment app could become a much-needed source of money for them — well eventually. 

While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.

Amid TikTok’s uncertain future in the U.S., the company’s most recent restructure round reportedly saw changes that directly impact creators and publishers. For the latter, part of those changes include a new team called “publisher monetization operations”, which is supposedly headed up by Harish Sarma, according to The Information. Though his LinkedIn profile still states that he is the global head of sports and gaming at the platform, and TikTok did not comment directly on this story.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More