Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Programmatic marketing has its fair share of issues (just ask those who attended the recent Digiday Programmatic Marketing Summit or read our latest coverage on made-for-advertising sites). But the fact is that marketers remain invested in the channel and publishers continue to depend on the revenue they get from programmatic advertising.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
