FMTC Now Offers Consolidated Reporting with Trackonomics

  FMTC offers an exciting integration that you may not have heard about yet. Consolidated reporting through Trackonomics is now available through the FMTC account dashboard. This feature is an optional add-on, allowing subscribers to access reports from many networks with a single sign-on (SSO).    Benefits of Using Consolidated Reporting   Effortless Access   […]

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Rewatch: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel?

Thank you to everyone who tuned into our hosted panel session In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? as we discussed the positioning of in-app tracking within the affiliate marketing industry and the value this proposition can bring to advertisers and their affiliate programs.

Joined by a strong female-led panel of experts: Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising; Irina Dan, product commercial director, Tradedoubler; the team all were aligned on this important topic as they shared their thoughts on the value in-app tracking can bring to the advertiser and their affiliate programs.

We discussed why this opportunity shouldn’t be missed and the services in place from networks to successfully track in-app activity from affiliate sales.

The panel session is available to rewatch on-demand now. View the session to find out the key takeaways on the following:

  • What is the true value and benefits of tracking in-app transactions?
  • Should in-app tracking be a mandatory requirement when setting up an affiliate programme?
  • How is the affiliate marketing industry supporting brands to track in-app sales?
  • Should there be more awareness and scope into in-app tracking for the affiliate channel?

The post Rewatch: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? appeared first on PerformanceIN.

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