Category: Affiliate Marketing Tips

The Awin Group welcomes Gary Reck as Chief Product and Technology Officer

Former Gumtree and eBay executive joins the Awin Group to drive the company’s technology-driven and customer-centric vision forward.

The Awin Group has appointed Gary Reck as its new Chief Product and Technology Officer. In this critical role, Gary will lead the Awin Group’s growing Product & Technology department. He will be pivotal in enhancing the Awin Group’s technical capabilities to deliver the best possible value to both advertisers and publishers through its platform. 

Bringing over 15 years of executive management, Gary specializes in providing strategic vision and leading teams through large-scale technology transformations, having previously held Chief Product and Technology Officer positions at Gumtree, eBay and mobile.de. His appointment follows the launch of Awin’s upgraded platform in September, which introduced game-changing affiliate marketing solutions for marketers to regain control over their marketing activities, create lasting marketing partnerships and generate more revenue.  

“Launching our upgraded platform was a huge milestone towards becoming a truly technology-driven company,” said Adam Ross, CEO at the Awin Group. “With Gary’s extensive marketplace experience aligning customer needs with product development, we can continue building the world’s leading open partner ecosystem, where any type of marketing partnership is possible for our customers.” 

“I’m incredibly excited to join the Awin Group at this important moment and look forward to collaborating with this talented team to deliver innovation that continues to provide exceptional value for our customers. Building upon the recently launched upgrade, we have a solid foundation to further enhance our offerings and drive impactful results,” said Gary. 

Gary joins the Awin Group’s Executive Board alongside Chief Executive Officer Adam Ross, Chief Financial Officer Virpy Richter, and Chief Customer Officer David Lloyd. He succeeds Chief Product and Technology Officer Gisele Mast, who left the company in September 2023. 

The post The Awin Group welcomes Gary Reck as Chief Product and Technology Officer appeared first on ShareASale Blog.

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Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

Publishers are testing generative AI technology for all kinds of functions — from onsite search to games. But monetizing those offerings is slow going. Some publishing execs told Digiday they’re not ready to do so by adding advertising to these generative AI products just yet.

Like the rest of the digital publishing world, monetizing these AI experiences falls into two camps: subscriptions or advertising — both for publishers and the AI companies themselves.

OpenAI’s more powerful version of ChatGPT requires a subscription to use and publishers like Ingenio are starting to roll out subscriptions asking users to pay for more interactions with its AI chatbots. On the other hand, BuzzFeed is selling brand sponsorships to its GPT-powered games, and generative AI search engine Perplexity is planning on adding native advertising around the suggested related questions that appear next to the response to users’ questions, such as organic or brand-sponsored questions, according to Adweek.

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