Publishers are testing generative AI technology for all kinds of functions — from onsite search to games. But monetizing those offerings is slow going. Some publishing execs told Digiday they’re not ready to do so by adding advertising to these generative AI products just yet.
Like the rest of the digital publishing world, monetizing these AI experiences falls into two camps: subscriptions or advertising — both for publishers and the AI companies themselves.
OpenAI’s more powerful version of ChatGPT requires a subscription to use and publishers like Ingenio are starting to roll out subscriptions asking users to pay for more interactions with its AI chatbots. On the other hand, BuzzFeed is selling brand sponsorships to its GPT-powered games, and generative AI search engine Perplexity is planning on adding native advertising around the suggested related questions that appear next to the response to users’ questions, such as organic or brand-sponsored questions, according to Adweek.
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