Category: In the News

Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar.

While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing accounts and teeing up their next pitch when they’re not collecting trophies.

The Riviera might not be where client reviews end, but it’s where conversations about a brand’s next agency often begins. One name top marketers and agency execs often turn to for an introduction or word of advice is Ryan Kangisser, the chief strategy officer and managing partner of media consultancy MediaSense.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

The job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever.

Job seekers say they’re seeing hundreds of roles for brands and agencies describing wanting a unicorn of talent that can do everything from social media content creation to event marketing management. Hiring processes seem impersonal, powered by AI-powered screening tools. Sometimes, after passing some of these hurdles, candidates say they end up being strung along for weeks or ghosted.

But recruiters say agencies and brands are inundated with applicants. There are too many people in need of work and not enough jobs. Brands and agencies are tasked to do more with less, navigating shrinking client budgets that make it harder to account for overheard costs.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More